NETSOL SALES CHANNEL DEVELOPMENT

NetSol's Channel Development services offer manufacturers and solutions providers a cost-effective way to develop new markets and expand sales in the United States and Canada. NetSol brings to our clients long-term, existing relationships with major telecommunications distributors and resellers in the U.S., including two-tier and single-tier distributors, direct resellers, value-added resellers (VARs), and reseller arms of major carriers. We can match the right distributors and resellers that suit our clients' requirements.

Our experience and contacts allow our clients to avoid potential pitfalls in developing channel marketing programs. NetSol can assist in developing programs that are both effective and profitable. We can assist in the following ways:

Channel Program Creation
• Organizational structure and infrastructure planning
• Creating proper contractual agreements for resellers and distributors
• Pricing and discount structures
• Entitlement Programs (co-op funds or marketing development funds, promotions, training, sales contests / incentives etc.)
• Inventory and stocking suggestions, stock rotations, inventory adjustments, return policies
• New product introductions

Channel Sales Management
• Develop and set up a channel sales organization to effectively sell via resellers
• Recruit distributor and VAR/Reseller partners.
• Sales training for in-house staff to maximize sales through channel partners
• Assistance in setting up Channel Advisory Councils

Channel Product Marketing
• Develop product marketing programs with major distributors and VARs.
• Adapting products, marketing communications, pricing and other marketing activities to enhance channel sales

Channel Program Analysis
For clients with existing channel program, we help analyze their Channel Partner
structure. Through our analysis, we answer questions such as these:

• Does our client have the right sales structure to sell through Channel Partners?
• Does our client have the right channel programs for their Channel Partners?
• Does our client have the right pricing structure for Channel Partners?
• Does our client have the right Channel Partners for their products?
• Does our client have too many or too few Channel Partners?